Serve AI
Real-World GHL Operator · Melbourne Based, Australia Wide

Jay London

GHL Systems Consultant

I Help Businesses & Agencies Turn GoHighLevel Into a System That Actually Works

I built and run real businesses on GHL, including London Linings, and now help marketing agencies and service businesses build, fix and optimise their CRM, automations, AI, websites and customer journeys.

Founder of Serve AIReal-World GHL OperatorMelbourne Based, Australia Wide
Serve AI
System Platform
Talk To Jay About Your GHL SetupGet Your GHL Setup Reviewed
Jay London - GHL Systems Consultant
Jay London·GHL Systems Consultant

Founder of Serve AI · Melbourne, Australia

Tell Me About Your GHL Setup

A few details and Jay will be in touch directly.

No generic packages. We first understand your business, your existing setup and what you actually need.

Jay's story

I Didn't Start As A GHL Consultant. I Started As A Business Owner.

I built and operated London Linings, a Melbourne trade business specialising in premium epoxy flooring systems. Like many service businesses, London Linings had leads coming from Google, Meta, Instagram, website traffic, landing pages, referrals and direct enquiries.

I explored different business software and CRM systems. The problem was that many systems only handled one part of the customer journey — or required multiple disconnected systems to do the job.

After adopting GoHighLevel, I increasingly built the business around GHL. It became central to almost everything:

Website enquiriesLanding pagesLead captureCRMSales pipelinesAutomated SMSAutomated emailQuote follow-upCustomer communicationReview requestsSocial media lead generationFormsCalendarsCampaign follow-upTagsSegmentationLead trackingCustomer journeys

This was not a demo account or theoretical build.

It was used inside a real operating business where missed enquiries, slow follow-up and poor systems directly affected revenue.

This experience taught me what businesses actually need from GHL — and what they do not need.

3,500+
Instagram Followers
71,000+
Views On High-Performing Content
100+
Google Reviews
Real
Service Business Built Around GHL
Founder
Of Serve AI

The reality for many GHL accounts

Got GHL But It Still Feels Messy?

If you're already paying for GoHighLevel, you shouldn't have to wonder whether it's actually working. These are the problems I see again and again:

Leads arrive but follow-up is inconsistent
Nobody knows exactly what each workflow does
Automations are firing incorrectly
Pipelines do not reflect the real sales process
Forms and calendars are disconnected
Staff are still performing tasks GHL should handle
Leads disappear after the first enquiry
Client accounts are inconsistent
Email campaigns are underperforming
Emails are landing in junk or spam
GHL features are being paid for but barely used
AI has been added without a clear purpose
Too many automations have made the account complicated
The business has GHL but no real system behind it

You may not need another CRM.

You may just need your existing GHL setup to work properly.

Let Jay Review My GHL Setup

The proof

London Linings — The Business That Built My GHL Experience

Real Business. Real Customers. Real Systems.

London Linings

Click the laptop to open the live London Linings website →

GHL CRM
GHL pipeline screenshot
Automation / Workflow
3,500+
Instagram Followers
71,000+
Views On High-Performing Content
100+
Google Reviews
LL
3,500
Posts
1,200
Follow
480
Follow
View Instagram
Instagram · 3,500+ Followers
71K+
Views
LMCT+LMCT+
Featured on LMCT+
Watch on LMCT+
71,000+ Views
100+
Google Reviews
View Reviews
Google Reviews · 100+
Watch on YouTube
YouTube Content
London Linings client and customer testimonial
MP
Matt Pilios
Melbourne's #1 Real Estate Agent
FM
Farah Mak
Celebrity Customer
Client & Customer Testimonial
London Linings — Customer Reviews
Real Customer Video TestimonialsWebsite + Landing PagesCRM + Sales PipelinesAutomated Follow-UpReview AutomationSocial Media Lead CaptureCustomer Communication

The flow

The Customer Journey GHL Supported

Every enquiry entered the same system — captured, tracked, followed up and converted.

1

Lead Source

Instagram · Meta · Google · Website

2

Enquiry Form

Landing page captures the lead

3

Contact Record

Created automatically in GHL

4

CRM + Pipeline

Placed in the right sales stage

5

Auto SMS + Email

Instant follow-up, no delay

6

Quote Follow-Up

Automated reminders & nurture

7

Customer

Enquiry becomes a sale

8

Review Request

Triggered after completion

9

Review / Referral

Reputation fuels new leads

This wasn't a demo account. It was the system behind a real operating business.

What I can help with

What I Can Help You Build, Fix Or Improve In GoHighLevel

Not a giant feature list — these are the problems businesses actually need solved.

CRM & Sales Pipelines

Build a CRM around the way your business actually sells rather than forcing your sales process into a generic template.

Pipeline designOpportunity stagesLead assignmentTasksContact managementLead source trackingSales follow-upCustomer journeysSegmentation

Know where every enquiry sits and what needs to happen next.

Automations & Workflows

Automate repetitive tasks and follow-up so nothing depends on someone remembering a step.

New enquiry responsesSMS & email follow-upMissed enquiry workflowsQuote follow-upAppointment remindersInternal notificationsLead nurtureCustomer onboardingReview requestsReactivation campaignsPipeline automation

Respond faster and follow up consistently without relying on someone remembering every step.

AI Conversation Agents

Set up practical AI-powered conversations within the GHL ecosystem.

Answering common questionsResponding to initial enquiriesCollecting informationQualifying leadsHelping customers bookAssisting outside business hoursRouting conversations

Let AI handle repetitive first-stage conversations so your team can focus on the conversations that need a human.

Instagram Comment-to-DM Automation

Turn Instagram comments into trackable enquiries. Someone sees your content and comments a keyword — the automation takes it from there.

Trigger an Instagram DMStart a conversationCollect lead informationAdd the person to GHLCreate or update a contactTrigger a workflowCreate an opportunityContinue follow-up
Instagram Comment→DM→GHL→CRM→Follow-Up→Lead

Turn social engagement into trackable enquiries rather than leaving valuable comments sitting inside Instagram.

Websites & Landing Pages

Service websites, campaign landing pages and lead-generation pages that connect directly into GHL.

Service websitesCampaign landing pagesLead-generation pagesBooking pagesQuote pagesEnquiry formsSurveysCalendars

Your website should not just look good. It should feed your CRM and sales process.

Email Marketing & Nurture Campaigns

Build automated nurture and marketing campaigns that keep you in front of leads and customers.

Automated nurture campaignsEmail marketing campaignsDatabase campaignsLead follow-upCustomer reactivationEducational campaignsQuote follow-upOnboarding sequencesNewsletters

Stay in front of leads and customers without manually sending every message.

Email Deliverability Setup

Properly configure your email sending infrastructure so your messages have the best chance of reaching the inbox.

Sending domainsDNS authenticationSender setupSending structureEmail domain configurationBest-practice warm-upCampaign configurationSender reputation practices

Give your emails the best possible chance of reaching the inbox rather than disappearing into junk.

Forms, Calendars & Lead Capture

Make sure every enquiry enters the right system and gets the right response.

Website & lead formsQuote request formsSurveysAppointment calendarsBooking confirmationsRemindersAutomatic CRM contact creationOpportunity creationWorkflow triggers

Make sure every enquiry enters the right system and gets the right response.

Reviews & Reputation

Build repeatable systems for requesting and following up customer reviews — the same approach behind London Linings' 100+ Google reviews.

Automated review requestsSMS review campaignsEmail review requestsReminder sequencesCustomer follow-up

Turn happy customers into a steady stream of public reviews.

For marketing agencies

Already Using GHL For Your Clients?

You may not need another full-time employee. You may need an experienced GHL specialist behind your agency.

White-Label GHL Support

You manage the client relationship. I make the system behind it work.

Where appropriate, I work behind the scenes as part of your delivery capability — building, fixing and optimising client accounts without your client ever needing to know I'm involved.

Discuss White-Label GHL Support

Your agency

  • Owns the client relationship
  • Manages strategy & creative
  • Sends the invoices

Jay behind the scenes

  • Builds the GHL system
  • Automates the workflows
  • Keeps client accounts clean

How I help agencies

Client sub-account setup
CRM builds
Sales pipelines
Workflow automation
AI agents
Client onboarding
Forms
Calendars
Landing pages
Instagram automation
Email campaigns
Email deliverability
Troubleshooting
Account audits
System clean-up
Optimisation

Make the most of what you have

Already Paying For GoHighLevel?

Make sure you're actually getting value from it.

Many businesses don't need a complete rebuild. Sometimes the right solution is to step back, review what already exists, and make it work the way it should.

  • Review what already exists
  • Understand what is working
  • Identify broken workflows
  • Simplify the account
  • Clean up pipelines
  • Remove unnecessary automations
  • Improve follow-up
  • Configure missing features
  • Improve integrations

Areas Jay may review

CRMPipelinesWorkflowsFormsCalendarsEmailSMSAITagsTriggersIntegrationsLead routingOpportunity stagesReviewsCustomer journeys
Get Your GHL Setup Reviewed

New to GHL

Thinking About Moving To GoHighLevel?

The first step isn't software — it's understanding the business.

Questions worth answering first

  • Where do enquiries come from?
  • What happens when a lead arrives?
  • Who responds?
  • How quickly are they followed up?
  • How is a lead qualified?
  • How is the sale managed?
  • What software is already being used?
  • Where is information duplicated?
  • Which processes should be automated?
  • Which processes still need a person?

The right order

1Current Business Process
2GHL Strategy
3Build
4Test
5Automate
6Optimise

Don't build GHL first and work out the business process afterwards.

Jay's philosophy

Business First. GHL Second.

The goal isn't to build the most complicated GHL account possible. It's to build the simplest system that improves how the business operates.

1

If something already works, keep it.

2

If something is broken, fix it.

3

If GHL isn't the right solution for part of the business, say so.

4

Automation should make the business simpler — not harder to understand.

5

The software should fit the business, not the other way around.

This is why I sell expertise and judgement — not just technical labour.

Why work with Jay

Why Work With Jay?

Real Business Operator

I've used these systems inside my own operating businesses — not just client demo accounts.

GHL Experience From The Real World

London Linings taught me what happens when enquiries, follow-up, CRM and customer communication have to work every day.

Founder Of Serve AI

I now help other service businesses improve their websites, CRM, automation and business systems.

Specialist GHL Support

I work with businesses and agencies that need GHL built, fixed, reviewed or optimised.

Business-Focused Thinking

The goal is not more automation. The goal is a better-running business.

You Work Directly With Me

No account managers, no handoffs, no junior staff. When you reach out, you're dealing with the person who builds and understands the system.

Trust & testimonials

Real Proof, From Real Businesses

Epoxy customer testimonials prove Jay's real-world business success and reputation. Serve AI testimonials relate specifically to systems work. They are not mixed up.

London Linings — business credibility

[PLACEHOLDER: LONDON LININGS CUSTOMER TESTIMONIAL]

Includes short reviews from Matt Pilios (Melbourne's #1 real estate agent) and celebrity customer Farah Mak — used as evidence of Jay's real-world business success and reputation, not as GHL consulting testimonials.

Public reputation

[PLACEHOLDER: GOOGLE REVIEW SCREENSHOTS]

Serve AI — systems work credibility

[PLACEHOLDER: SERVE AI CLIENT TESTIMONIAL]

These testimonials relate to websites, CRM, automation and systems work delivered through Serve AI — separate from London Linings epoxy customer testimonials.

How it works

Start With A GHL Strategy Call

1

Tell Me About Your Business

Complete the short form and explain what you're currently using.

2

Fact-Finding

Jay looks at your existing GHL setup, current software, sales process, lead sources, automation, pain points and goals.

3

Recommendation

Jay explains what should stay, change, be fixed, be built, be simplified and be automated.

4

Build, Fix Or Optimise

If there's a good fit, agree on the required scope and next steps.

Pricing

Every GHL Setup Is Different

Some businesses need a small audit or fix. Others need a complete CRM, workflow and automation build. There are no fixed packages or artificial tiers here — we first establish what you actually need.

Talk To Jay

FAQ

Questions, Answered

Let's talk

Let's Make Your GHL Setup Actually Work

Whether you're a marketing agency already using GoHighLevel, a service business with a messy setup, or you're considering GHL for the first time — let's look at what you actually need.

Talk To Jay About Your GHL SetupGet Your Current Setup Reviewed

Tell Me About Your GHL Setup

A few details and Jay will be in touch directly.

No generic packages. We first understand your business, your existing setup and what you actually need.

Talk to Jay about your GHL setup

Melbourne-based · Direct, no packages

Enquire